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PBJ Food Group
Designed and developed PBJ Food Group's digital presence from scratch – solo, in one week. A multi-concept restaurant group needed a cohesive brand identity online without losing the individual personality of each restaurant concept.
PBJ operates multiple restaurant brands under one parent group. Each concept has its own personality, but there was no unified digital presence tying them together. No shared visual language, no scalable structure – and a hard one-week delivery window.
Multi-concept design system – cohesive parent brand with per-concept theming
Designed a modular system with shared components and brand-specific theming. The architecture lets each restaurant concept feel distinct while staying visually coherent as part of the same group. Design to code, solo, in a week – no handoffs, no waiting.
Defined the group visual system and how concepts would differentiate within it
Designed all pages in Figma before building – compressed timeline required no iteration during development
Built the full Webflow site with CMS-driven architecture for each restaurant concept
Built and launched in 5 days from first design pass to live URL
Full CMS setup with editor documentation for the client team
- Unified digital presence across all restaurant concepts without flattening individual personality
- Simplified navigation and consistent user experience across all sub-brands
- Mobile-optimized for quick browsing and menu access
- Delivered design-to-launch in 7 days, solo
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