The Influence Agency

The previous site hadn't been updated in years. It wasn't reflecting the agency's growth, capabilities, or the quality of work the team was producing. Engagement metrics were below industry averages, and content updates required developer involvement every time.

Final design – scroll-driven storytelling with GSAP-powered interactive sections

Led a full redesign centred on interactive storytelling and performance. Built custom GSAP animations, optimized all Core Web Vitals to green across the board, and designed a reusable CMS template system so non-technical team members could scale pages independently.

The site became the agency's primary sales tool. Metrics exceeded benchmarks within the first month of launch.