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Designer. Operator. Leader.

The guy who designs it, scopes it, and ships it — then manages the team that scales it.

Say Hello

What I've been up to

A very brief history

I lead The Influence Agency's Design & Development team by doing what most roles split into three — I design the work, build the systems that deliver it, and manage the teams that bring it to life. Started as the only designer. Built both departments from scratch, and everyone I hired is still there.

And how it's been going

When the systems work, the results follow.

In the last few years, the teams I’ve led have earned industry recognition across design, development, and digital excellence. These awards reflect the systems, collaboration, and execution we’ve built.

Rocco speaking at Asana Guest Speaker 2024

Asana Guest Speaker 2024

Summit Creative Award Winner

CSSW Gold Star

Awwwards Honors Mention

Toronto Star Reader's Choice Gold Winner

Summit Creative Award Winner

CSSW Gold Star

Awwwards Honors Mention

Toronto Star Reader's Choice Gold Winner

A few things I’ve brought to life

Selected Works

The Influence Agency

Director of Design & Development

Since launch, the redesigned site has surpassed common agency benchmarks for engagement, interaction, and time on page. Users explore deeper, spend more time with the content, and take more meaningful actions per visit — signalling clearer storytelling, stronger UX, and a healthier technical foundation.

65%

Engagement rate

5.2

Events per session

The Influence Agency website

Archipelago Productions

Art Director — Designed by Stephanie Cho

Directed the redesign of a Toronto video production studio's website to better showcase their commercial and branded content work.

Archipelago Productions website

PBJ Food Group

Lead Designer & Developer

Led the visual reimagining of PBJ Food Group’s digital presence, designing and building the core experience while simplifying navigation and strengthening brand clarity across their restaurant concepts.

Improved brand clarity across all concepts

Simplified navigation and user experience

Optimized mobile UX for quick browsing and decision-making

Unified visual language and brand expression

PBJ Food Group website

E&E Stakeout

Designer & Developer — In Progress

Complete rebrand and website for an established steakhouse under new ownership — repositioning from casual dining to a refined, upscale experience for affluent diners in Belleair Bluffs, FL.

Full rebrand and visual identity system

Daily specials CMS for easy updates

OpenTable reservation integration

Matching print menu design

E&E Stakeout website

Paris Steak

Lead Designer & Developer

Led the creation of Paris Steak’s first-ever digital presence to support the launch of their flagship restaurant. Designed and developed the site in phased releases—building early awareness pre-opening, then expanding into a fully realized brand experience that showcased their story and made the menu easy to explore across devices.

Built a distinct brand personality and messaging system

Created architecture to allow for easy maintenance

Optimized the mobile experience for quick browsing

Emphasized UX best practices across the site

Paris Steak website

The Magen Group

Art Director — Designed by Gagan Saggu

Directed the visual design for a luxury private event management company's digital presence.

The Magen Group website

Want to make something great together?

Or take a moment to draw🎨.

Really lovely!    :)